Thu •Sep 4 •3:00pm - 3:45pm PT (45 minutes)•Education Session 3
Enterprise Marketing Principles for Personalized Experiences
Learn how enterprise marketing leaders transform complexity into personalized experiences at scale. Through real-world examples from successful HubSpot customers, discover four essential principles - Clear Beats Clever, Show Don't Tell, Pain Before Pitch, and Premium Feels Precise - that will revolutionize your marketing approach using HubSpot's enterprise solutions. Ideal for marketing leaders at growing companies with 200+ employees.
Open to All Levels
Session Speakers
Amy Chamness
Principle Product Marketer, Upmarket @ HubSpot
Amy Chamness is a Principal Product Marketer at HubSpot, driving the company’s upmarket strategy. With deep CRM and enterprise expertise, she helps organizations transform customer experiences through unified data and personalized journeys. Known for her strategic insight and collaborative style, Amy shares her knowled...
Alexandra Kendall
SVP of Marketing @ Youth Enrichment Brands
Alexandra Clougherty is SVP of Marketing at Youth Enrichment Brands (YEB), leading strategy across brands like US Sports Camps, i9 Sports, Streamline Brands, and School of Rock—reaching over a million kids annually across 1,000+ locations. Previously VP of Marketing at School of Rock, she helped expand its global impac...
Kathleen Green
Director, Customer Engagement @ Yamaha Music USA
Kathleen Green is a passionate digital marketer dedicated to empowering expression and helping people make waves in their professional and personal lives. Currently leading the Yamaha Music Customer Engagement team, Kathleen oversees CRM and email marketing initiatives, driving impactful customer experiences. She is al...
Felicia Macias
Marketing Technology Manager @ Yamaha Music USA
Felicia Macias is the innovative Marketing Technology Manager at Yamaha, with 10+ years of experience driving digital innovation and technology growth. She began her career in FinTech, transforming fragmented systems into scalable tech stacks. At Yamaha, she leads complex MarTech initiatives and delivers impactful, fut...
Colin Johnson
Senior Manager, CRM @ Youth Enrichment Brands
Colin Johnson is the Senior Manager of CRM at Youth Enrichment Brands. With a passion for creative problem-solving, he uses HubSpot in innovative ways to connect sales, marketing, and ops. He’s all about turning CRM complexity into clear, high-impact experiences.
Related Sessions
- Reservation Required
Thu •Sep 4 •10:15am - 11:00am PT •
2025 B2B Trends for the Contrarian Marketer
Open to All Levels
Wed •Sep 3 •4:30pm - 5:00pm PT •
30 Charts That Will Change the Way You Do Marketing
Open to All Levels
