The INBOUND 2025 agenda is live! Explore 200+ sessions(opens in a new tab) and start planning your San Francisco experience.

Reservation Required

Thu Sep 4 1:15pm - 2:45pm PT (1 hour 30 minutes)Deep Dive 5

Using Brain Science To Explain Irrational Behavior

Understanding why they don’t understand you. Economists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. This session can change your life.

Open to All Levels

An image showing friendly, happy people at the Inbound conference.

Your Growth Moment is Here

San Francisco is calling. Join fellow change-makers for three high-impact days of powerful insights and real connections. Leave with proven tactics and strategies that drive results.
Register Now