Thu •Sep 4 •3:00pm - 3:30pm PT (30 minutes)•Main Stage
TV Show Partnerships with your Brand, Powered by AI
Your marketing would work harder if you could leverage logos, characters, popular TV shows and movie moments in your own ad creative -- quickly and without legal hassles. Learn how to easily use entertainment IP to generate partnership ads that your customers will find engaging. Learn why incorporating entertainment properties, like TV shows that your consumers already love should be part of your everyday marketing. For emerging consumer and B2B brands that want to stand out from the mega spenders and clutter, partnerships are proven winners. See why 14 brands are partnered with White Lotus.
Open to All Levels
Session Speakers
Alan Gould
Founder and Co-CEO @ MutualMarkets
Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Al...
Mike Benson
President and Chief Marketing Officer @ CBS
Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global fo...