Jayde Powell

Social Strategist and Creator @ The Em Dash Co

Jayde I. Powell is a creatorpreneur and social media strategist from Atlanta, Georgia. With over 12 years of experience in marketing, Jayde has taken her knowledge and established herself as a well-respected creative and voice in both the advertising industry and the creator economy. She is the founder and head of creative at The Em Dash Co., a multidisciplinary social-first creative agency specializing in strategy, creative direction, and content creation. There, she has led projects for global brands such as Netflix, Timberland, LinkedIn, The Coca-Cola Company, and more.

Speaker Sessions

Thu •Sep 4 •2:45pm - 3:15pm PT •
Panel: Behind the Screens – How Agencies Scale Social
We all love a big brand moment—but behind every viral post is a team of agency pros making it happen. In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. For brand marketers and social strategists, this is the real story behind the scroll.
Open to All Levels

Jayde Powell

Speaker Sessions

Panel: Behind the Screens – How Agencies Scale Social