Dale Bertrand
President @ Fire&Spark
Dale Bertrand has been an SEO specialist and AI consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing and speaks at marketing industry conferences.
Speaker Sessions
- Reservation Required On Demand
Thu •Sep 4 •11:30am - 12:15pm PT •
Zero-Click SEO Conversion Strategies: AI and Google Search
AI Overviews and ChatGPT now answer questions directly, disrupting traditional SEO strategies. But this shift creates new opportunities for smart marketers to generate customers from organic and prove the value of their marketing efforts despite zero-click trends. Join AI and SEO expert Dale Bertrand for an actionable session packed with proven methods to adapt your content strategy for AI and zero-click search. Discover how to create interactive tools, original research, and data-driven content that AI can’t summarize and convert searchers into customers even when they don’t click.
Open to All Levels