Jennifer Yepez-Blundell
COO @ DRAFTED
Jennifer Yepez-Blundell is the Co-Founder of DRAFTED, a media platform that speaks sports through the lens of Latina culture. With a deep understanding of the New Majority, DRAFTED reaches Latinas through cultural content, community and commerce. Prior to Co-Founding DRAFTED, Jennifer spent over a decade in corporate America working at top agencies leading Multicultural & Sports Strategy. She is a former Collegiate Athlete and her vision of shifting the commercial narratives around Latinas in sports runs deep as a Mom to two-young daughters.
Speaker Sessions
Fri •Sep 5 •11:00am - 11:30am PT •
Center Stage: Women Changing the Game in Sports Marketing
What happens when women lead? Entire industries evolve. From the locker room to the newsroom to the boardroom, this panel features powerhouse women rewriting the playbook in sports, media, and brand leadership. Karina Martinez and Jennifer Yepez-Blundell from DRAFTED sit down with moderator Sonia Thompson to share how they’ve built people-first strategies that shift culture and scale impact.
Open to All Levels
