Brenda Lando Fridman
Director of Sales @ HubSpot
Brenda Fridman, Director in HubSpot's Small Business Sales, helps companies scale through data-driven strategies. At LinkedIn and Google, she built sales engines for thousands of businesses. She's an angel investor, startup advisor, and VC Limited Partner who mentors founders from $0 to $10M+. Mexican-Canadian, engineer, girl mom, and athlete who enjoys softball, golf, and yoga. She's speaking on "HubSpot Scaled Sales Unfiltered" at HubSpot's 2025 Sales Conference in San Francisco, sharing insights on building sustainable sales programs that drive results for growing companies.
Speaker Sessions
- Reservation Required
Fri •Sep 5 •1:15pm - 2:00pm PT •
HubSpot Scaled Sales: Real Lessons From SMB Growth
Pull back the curtain on how HubSpot’s Small Business sales org 3x’d in 3 years—navigating change, scaling culture, and leaning into AI. Hear real stories from four senior directors who’ve spent a combined 50 years growing HubSpot’s largest sales segment.
Open to All Levels
