Ari Echt-Wilson
Director, Global Prospect Email Automation @ HubSpot
Ari Echt-Wilson is a Director of Marketing at HubSpot with 8 years of experience turning automation and email strategy into demand. A longtime builder, she helped launch HubSpot’s first self-service chatbot strategy, scaled product-led growth for Starter products, and now leads global prospect automation across five languages (and AI powered). Born in the desert, educated under palm trees, a stint in a snowy city, Ari is now based on the shores of Lake Annecy—while learning French.
Speaker Sessions
- Reservation Required On Demand
Wed •Sep 3 •3:30pm - 4:15pm PT •
AI Email That Converts—Without Sounding Like a Robot
AI-generated emails can sound robotic and convert poorly—but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. You’ll discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.
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