Brianna Doe
Founder and CEO @ Verbatim
Brianna is the Founder and CEO of Verbatim, a B2B & B2V influencer marketing agency. With over a decade of experience in demand generation, social strategy, and influencer marketing, she knows what moves the needle (and what doesn’t). A LinkedIn creator, writer, and keynote speaker, Brianna’s insights have been featured by Fast Company, CNBC, American Marketing Association, The CMO, and more.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •3:00pm - 3:45pm PT •
Influencers Aren’t Billboards. Stop Treating Them Like One
If your influencer strategy is just “pay, post, pray,” we need to talk. Too many brands throw money at creators, cross their fingers, and wonder why nothing moves the needle. The creator economy keeps evolving, but one thing hasn’t changed: influencers aren’t just ads with a pretty face. They’re a powerful (and often untapped) growth engine. In this session, I’ll break down what actually works—how to build real partnerships, measure what matters, find the right influencers for your niche, and activate them in ways that drive results, no matter your budget.
Open to All Levels