Patrick Eng
Senior Academy Professor @ HubSpot
Patrick is a senior professor with HubSpot Academy, based in Northern Virginia. His journey with HubSpot began in 2015 when he joined a HubSpot Partner agency as a marketing technologist and helped their customers setup and use their HubSpot tools. When he isn’t digging into complex HubSpot problems (usually involving HubL, HubDB, or the content tools), you’ll find him outback smoking some brisket, pulled pork, and mac and cheese or playing Catan with his family (does anyone need sheep?).
Speaker Sessions
- Reservation Required
Fri •Sep 5 •12:45pm - 1:45pm PT •
ENCORE: Lab: From Data Chaos to Clarity With Smart CRM
Fragmented customer data holds your business back—marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot’s Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make Smart CRM your single source of truth.
Advanced
- Reservation Required
Wed •Sep 3 •1:00pm - 2:00pm PT •
Lab: From Data Chaos to Customer Clarity with Smart CRM
Fragmented customer data holds your business back—marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot’s Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make Smart CRM your single source of truth.
Advanced
