Ashley Faus
Head of Lifecycle Marketing, Portfolio @ Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She's the author of the book, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI". Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.
Speaker Sessions
Thu •Sep 4 •11:30am - 12:15pm PT •
Human-Centered Marketing in the Age of AI
In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it's still about connecting with the humans behind the screen. Explore 3 key frameworks to help build trust to win the hearts, minds, and wallets of our audience.
Open to All Levels