Bryetta Calloway
Founder and CEO @ Stories Seen
Bryetta Calloway is a marketing strategist, brand storyteller, and founder of Stories Seen, a platform dedicated to amplifying voices through strategic storytelling and mentorship. As the creator of The StoryEdge Method™, she has helped founders, executives, and organizations craft high-impact narratives that drive visibility, trust, and business success. With a career spanning AIDSWalk, GMHC, WeWork, Flatiron School, ThriveDX, LifeLabs Learning, and Emory University, Bryetta brings expertise in marketing psychology, inclusive storytelling, and leadership branding to every stage.
Speaker Sessions
- Reservations Full
Wed •Sep 3 •11:00am - 12:30pm PT •
The Science of Visibility: Storytelling That Builds Trust
Your brand isn’t just competing for attention—it’s competing for belief. In an oversaturated market, trust is the key to breaking through. This session unpacks the science of storytelling using the Elaboration Likelihood Model (ELM) to craft narratives that engage both logic and emotion. Learn how to create high-impact brand stories that resonate, persuade, and build lasting loyalty. Through real-world examples and interactive exercises, you’ll leave with actionable storytelling strategies that drive visibility, trust, and conversions.
Open to All Levels