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Edwina Dendler

CMO @ Prismic

Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. She brings over 15 years of experience leading marketing and transformation across SaaS, Adtech, Fintech, TravelTech, and e-commerce, both as an in-house CMO and as an advisor. She’s currently shaping the future of AI-powered marketing at Prismic. Previously, she led the Direct-to-Consumer business unit at Pernod Ricard as CMO and served as Chief of Staff to the CEO at Criteo. Edwina is passionate about building strong teams, developing marketing leaders and learning every day.