Amanda Huffman
Growth Strategist @ HubSpot
Amanda Huffman is a content marketer and SEO strategist with 7+ years of experience driving traffic and conversions across B2B, lifestyle, and entertainment industries. At HubSpot, she uses AI to identify high-value topic areas for the HubSpot blog and runs content campaigns to capture demand and support product growth. She also manages SEO audits and content prunes. In her free time, Amanda enjoys performing improv comedy and hanging out with her cat, Joni.
Speaker Sessions
- Reservation Required
Fri •Sep 5 •12:45pm - 1:30pm PT •
How the HubSpot Blog Is Adapting to the Shifts in Search
Search is changing—and so is our approach to blogging at HubSpot. In this session, we’ll share how we're responding to shrinking click-through rates and the rise of AI. You’ll hear what we’re doing differently, what’s working (and what’s not), and how we’re redefining success in an unpredictable SEO landscape. If you're rethinking your content playbook and want a peek behind the curtain, this one’s for you.
Open to All Levels
