Amanda Sellers
Manager, EN Blog Strategy @ HubSpot
Amanda Sellers is a full-funnel inbound marketing expert with experience driving traffic, increasing conversions, and supporting sales enablement for more than a dozen industry verticals. Her focus has largely been in the content SEO field, with +10 years of experience leading editorial and content teams. Since the start of her career, she has been responsible for more than 60,000 pieces of web content. She is the co-author of the book ”The World’s Best Buyer Persona System” and currently manages the (EN) HubSpot Blog Strategy team.
Speaker Sessions
- Reservation Required On Demand
Fri •Sep 5 •12:45pm - 1:30pm PT •
How the HubSpot Blog Is Adapting to the Shifts in Search
Search is changing—and so is our approach to blogging at HubSpot. In this session, we’ll share how we're responding to shrinking click-through rates and the rise of AI. You’ll hear what we’re doing differently, what’s working (and what’s not), and how we’re redefining success in an unpredictable SEO landscape. If you're rethinking your content playbook and want a peek behind the curtain, this one’s for you.
Open to All Levels
- Reservation Required
Fri •Sep 5 •9:45am - 10:30am PT •
The Augmented Creator: Mastering Answer Engine Optimization
Learn Answer Engine Optimization as AI transforms search. Master "centaur content strategies" blending human creativity with AI capabilities. Audit content for AI gaps, structure info for AI answers, and build workflows maximizing both human connection and AI visibility.
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